#2. Are you a legacy?
If you are a legacy, some sororities will guarantee you a Round 2 invitation. After Round 2, you do not have an advantage. To have an advantage throughout sorority recruitment, you need to meet members and become friends with them!
There is great news! Your mom, sister, or grandmother can help you meet members!
Can you go to a football game and visit the house on a Friday or Sunday?
Can you go to a sorority tailgate?
Can you meet local alumnae who can introduce you to the chapter?
#3. Class of 2029 Instagram Accounts
Most colleges have “Class of” Instagram accounts to help girls find roommates and friends before college starts. Do you know who also follows these pages? Sorority members!!
These pages are a great opportunity to network with members. Before you network with members, you want to:
#1. Have an Instagram account that creates FOMO
We will talk about creating FOMO in a little bit.
#2. Go public
#3. Create a post that allows the members to know about you, your personality, and your friends
BONUS TIP: Can you find a roommate or friends who have connections to the sororities?
#4. Visiting campus
When you are on campus (tour, football game, etc.), you want to start conversations with everyone. Maybe a girl who works at a boutique is a sorority member! You follow her on Instagram. You ask for advice and become friends with her. During sorority recruitment, she is rooting for you and helps you get a bid to her sorority.
When you are networking, you want to play the long game. You want to meet many different sorority members AND apply the same techniques to all of the colleges you are applying to! The earlier you start networking, the more members you will have rooting for you!
Step #2. Create FOMO with your social media
In 2020, NPC created Positive Panhellenic Contact. This rule allows sorority members and girls to talk before sorority recruitment. Sorority members have used this rule to network with potential new members. They can follow your social media accounts and engage with you on social media (send you a DM, like your photos, comment on your photos, etc.)
How do the members find you?
Many times members will find you through social media platforms or word of mouth (you have a mutual friend).
Once they find you, they immediately look at your account. They want to see if you would be a good member/ fit for their sorority. You want to use this information to your advantage and create an account that gets the members to follow you or send you a DM. You want to create FOMO (If they do not reach out, they will miss out on an opportunity!)
How do you create FOMO with your social media account?
In Invisible Influence by Jonah Berger, he explains why we are drawn to similar people through the following situation. Imagine you are going to a party with your best friend. Once you get inside, she says, “Everyone here is so nice, go up and talk to someone. I am going to go to the bathroom." You have seconds to decide which group you want to go and talk to. You do not want to appear unsocial in the corner on your phone. There are three groups:
Group one: Two individuals wearing all nude colors. Nude shirt, Nude pants, Nude hat, and Nude shoes.
Group two: Two individuals dressed in hiking gear.
Group three: Two individuals who dress identical to you.
Who are you going to pick to go talk to?
Most likely, group three – the group that looks just like you look.
Why do you talk to them over the other two groups?
In a quick second when you have to make a decision, you look for similarities. You can assume, “If they are dressed like me, we most likely have other things in common too!”
The same idea applies to sorority recruitment. When the members look at your Instagram account, they do not make rational, long-thought-out decisions. They look at your account for a couple of minutes. First, they look to see if you are similar to them. Then, they look for red flags. When a member comes to your account, you want to make it an easy yes for them! “Yes! She is just like us! Her photos are similar! Her friends look like us!”
How do create a similar account?
STEP #1. Look at the Instagram account for each sorority on your campus
STEP #2. Find the four or five sororities that you think would be good fits for you based on their photos
STEP #3. Click on the tagged photos. Look through 5 to 10 of the member’s Instagram accounts
What are they posting? Group photos? Photos by themselves? Graduation photos? Candid photos? Professional senior picture?
STEP #4. Post similar pictures
Your goal is to have an active Instagram account. You want to create a highlight reel for the last 4 years of high school.
Step #3. Optimize your pre-score
Before sorority recruitment, some of the sororities give out a pre-score. This score is determined from your sorority recruitment application - GPA, involvement, etc. Your pre-score might be able to help the members see you as a member.
At the beginning of your senior year of high school, you want to brainstorm your social resume. The goal is to have a resume full of achievements. Click here to learn more about resumes.
What you will need on your resume?