It’s 2018, and we are all using Instagram.
We are using it to connect. We are using it to share our lives. We are using it to stalk.
There is no shame in stalking. We all do it!
The sorority girls are using Instagram to stalk you too!
WANT TO KNOW 5 WAYS TO STAND OUT FROM ALL THE OTHER POTENTIAL NEW MEMBERS?
Why are they looking at your Instagram???
They are looking to get a glance inside into your life.
They want to see who you are.
They are also looking for RED FLAGS.
Let’s first breakdown what they are looking for.
Sorority girls are looking for new members that are:
Able to fit in with the sorority
Able to connect with
Okay, but how does Instagram fit into this....
Instagram is a personal branding tool. It allows you to share yourself with the world.
The sorority girls are using instagram as a tool to get to know you before sorority recruitment. They might even use instagram as a tool to pair you with girls to talk to.
For example: Let’s say you are a nanny, and you post pictures about being a nanny. The sorority might pair you with a girl in the sorority who is also a nanny. This pairing will make for a more natural conversation because you will have more in common.
This is why instagram is so IMPORTANT to sorority recruitment. You need to put your best foot forward!
Be yourself! Post pictures of the things you are doing during the school year and summer. Post things you are passionate about! Post quotes that you like! Post memories!
Personal branding for sorority recruitment really all comes down to how do you want the sorority to see you.
Make sure to be yourself.
Don’t try to fake it until you make it!
Let’s breakdown the RED FLAGS.
There are certain red flags that sororities are looking for in your instagram. These red flags could set you up to be cut during sorority recruitment. Your image does matter prior to and during sorority recruitment.
RED FLAG #1: Being drunk, drinking, and drugs.
This is a HUGE red flag. No one wants to see you doing these things on your Instagram. Plus, it’s illegal… so don’t post it! You will be blacklisted.
RED FLAG #2: Posting a picture in front of sorority houses or holding up sorority signs. These types of pictures give a bad taste to some sorority members because it's like you are eliminating certain sororities. Plus, it’s not cute.
RED FLAG #3: Link in bio. It’s okay to have a link in your bio. If it is to another website that has red flag photos, delete the link!
HERE ARE SOME EXTRA TIPS TO VAMP UP YOUR Instagram:
Make your profile public. You NEED to do this. The sorority girls are going to look you up on Instagram and having a public profile will only help you.
Go through your Instagram and look at your photos. Are there photos of you drinking alcohol? Are there photos of you smoking? Are there photos of you drunk? Are there any cringe-worthy photos? Are they photos of you talking about a specific sorority? Are you swearing in the captions? If you answered YES to any of these questions, DELETE THEM! Same goes for instagram stories and snapchat!
Put your school name in your bio and the year you are graduating. It makes it so much easier to find you.
Post pictures of what you are doing. If you are at the beach, post a picture of you, or a picture of you and your friends.
Post at least one picture a week. It can be of anything. A quote, a picture of you hanging out with your friends or boyfriend, something relevant to your life, you at dinner, you at a sporting event. Share what you are passionate about!
Don’t post anything you would not want your grandma to see.
Put out the best version of yourself. Be genuine and have fun!
Instagram is your first impression for sorority recruitment. Make a good impression.