During sorority recruitment, Sally is at Delta Nu. She notices that every member she talks to is just like her. The first member is from the same hometown. The second member loves going to 30A too. The third member went on a vacation to France over the summer too. How weird!?!
When Sally leaves Delta Nu, she is obsessed with them. She felt she was talking to her best friends and could see herself as a member.
At the beginning of the next round, she gets her invitational schedule. She is only searching for one sorority — Delta Nu. When she sees it on her schedule, she is SO excited to meet more members.
During her conversations, the members she met last round come up to welcome her back. They tell her they are so excited to see her. Again, she has incredible conversations and feels like she is talking to her best friends.
As the week continues, she is more impressed with Delta Nu. It is her #1 sorority, and she cannot wait to be a member.
Why did Delta Nu impress Sally? Why did she always feel like she was talking to her best friends?
The sororities spend months studying and pre-screening potential new members. Their goal is to find potential new members similar to current members. Once they find these women, they pair them to talk to members who are good fits [have things in common]. The conversations Sally had about her hometown, 30A, and France were not random. The recruitment team paired members who had similar experiences to her. That way, Sally could connect with them and see herself there.
How did the sorority know where she was from, that she vacations in 30A, and that she went to France? Can you guess?
Instagram!
Why does Instagram matters before and during sorority recruitment?
Everyone is NOT placed on an equal playing field for Round 1. The sororities are pre-screening potential new members. All sororities have to drop a percentage of potential new members after Round 1. This percentage is different for each sorority. The most competitive sororities drop the largest percentage (around 65% to 70% of ALL potential new members).
How do you get your name out there?
You want to use a prepping plan that allows members to know your name and be excited to meet you. That is what you want, right?
HERE IS WHERE YOUR FIRST plan COMES INTO PLAY (YOUR PREPPING FOR SORORITY RECRUITMENT plan)
Since the sororities vet potential new members before sorority recruitment starts, you need to get on each sorority’s radar. You have to get your name out there.
When you use a strategy, the members know your name and are excited to meet you! That is what you want, right?
On pages 1-12 of The Ultimate Guide to Sorority Recruitment, you will answer questions to create your step-by-step checklist with due dates. In the book, you will use the CRUSH Method to gain Rush Crush Status and stand out from the other girls! Imagine seeing a schedule full of options, how would that feel? Great! Right?
THE CRUSH METHOD:
CREATE YOUR LIST
RECOGNITION BY THE MEMBERS [MEMBERS KNOW YOUR NAME]
UNLOCK YOUR POTENTIAL
STAND OUT WITH YOUR CONVERSATIONS
HAVE OPTIONS
Click here to get the ebook version of The Ultimate Guide to Sorority Recruitment
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What did Sally do before sorority recruitment started to get the members’ attention?
Sally knew that the members use Instagram as a tool to get to her BEFORE sorority recruitment started. She used Instagram strategically to get their attention and stand out!
In The Ultimate Guide to Sorority Recruitment, one part of the prepping plan is to use Instagram to get your name out there!
Have a public account to make it easy to learn about you
Delete all RED FLAGS to get the members to keep you as a prospect
Use Instagram as a personal branding tool to have members say, “She is JUST LIKE us! She would be a perfect fit!!”
HOW TO USE INSTAGRAM AS A PERSONAL BRANDING TOOL
In Invisible Influence by Jonah Berger, he explains why we are drawn to similar people through the following situations. Imagine you are at a party with your best friend. Once you get inside, she says, “Everyone here is so nice. Go up and talk to someone. I am going to go to the bathroom.” You do not want to appear unsocial in the corner on your phone. You have seconds to decide which group you want to go and talk to. There are three groups:
Group one: Two individuals wearing all black. Black shirt, black pants, black hat, and black shoes.
Group two: Two individuals dressed in hiking gear.
Group three: Two individuals who are dress identical to you.
Who will you pick to talk to?
Most likely, you pick group three – the group that looks just like you.
Why do you talk to them over the other groups?
When you have to make a decision quickly, you look for similarities. You can assume if they dress like me, we [most likely] have other things in common too.
The same idea applies to sorority recruitment. When the members look at your Instagram account, they do not make rational, long-thought-out decisions. They look at your account for a couple of minutes.
First, they look to see if you are similar to them.
Then, they look for red flags.
When a member comes to your account, you want to make it an easy yes for them! “Yes! She is just like us! Her photos are similar! Her friends look like us!”
Over the past five years, we have worked directly with our clients to help use Instagram to get the members’ attention and show they are similar to them! We use a four step process to help them stand out! We want to give you the EXACT SAME exercise we use! In The Ultimate Guide to Sorority Recruitment, you will use the four step process to show you are similar to the members of your target sororities (the ones you want to join). Then, you will continue to post just like them! This helps the members see you in the sorority and say, “She is just like us! She would have so many friends in our sorority! I need to follow her!”
How would it feel to wake up to 10 followers from the same sorority?!? Amazing, right? You would know you have caught their attention!
WHAT DO THE SORORITY MEMBERS LOOK FOR IN A NEW MEMBER? WHAT ARE THEY LOOKING FOR ON INSTAGRAM?
Sorority members are looking for new members that are:
Social (have friends and are friendly, not drinking and partying)
Similar to current members
Able to connect with current members [friends]
How can you use Instagram to show these qualities?
Since the members are looking at your social media, you want to think of it as your FIRST impression. It is like an interactive social resume. You want to use your social media as a personal branding tool and a way to allow the members to get to know you.
Conclusion
Have a public account to make it easy to learn about you
Delete all RED FLAGS to get the members to keep you as a prospect
Use Instagram as a personal branding tool to have members say, “She is JUST LIKE us! She would be a perfect fit!!”
Over the past five years, we have worked directly with our clients to help use Instagram to get the members’ attention and show they are similar to them! We use a four step process to help them stand out! We want to give you the EXACT SAME exercise we use! In The Ultimate Guide to Sorority Recruitment, you will use the four step process to show you are similar to the members of your target sororities (the ones you want to join). Then, you will continue to post just like them! This helps the members see you in the sorority and say, “She is just like us! She would have so many friends in our sorority! I need to follow her!”
How would it feel to wake up to 10 followers from the same sorority?!? Amazing, right? You would know you have caught their attention!
Click here to get your copy on Amazon
Good luck with sorority recruitment! I am rooting for you!
Sloan
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